Banja Luka Brewery has unveiled its latest innovation for the summer – Nektar Light, a specially crafted version of the iconic Nektar beer, designed to deliver a unique experience of light, refreshing enjoyment.
The new beer was officially launched during a vibrant After Work Party – the “Nektar Light” celebration – held within the premises of the Banja Luka Brewery. The event marked the beginning of what promises to be a refreshing summer for beer lovers across the region.
Targeted
at consumers who know what they want – a light taste, freshness, modern design,
and vibrant energy in every bottle – Nektar Light stands out as a refreshing
blend of drinkability and signature flavor. It’s the ideal choice for hot
summer days and for those seeking a beer with a lower bitterness profile.
“Nektar
Light is a light, modern, and irresistible beer that we believe will win over
markets across the region,” said Andrea Lizdek, Marketing Manager at Banja Luka
Brewery. “When we think of summer beer, we think of something you want to enjoy
in the heat – on the beach, by the pool, at your favorite concert or football
game. That’s exactly what Nektar Light offers – with 4.6% alcohol and 10%
extract, it’s perfectly balanced, less bitter, and features a design that
screams summer.”
With
this launch, Banja Luka Brewery continues its commitment to innovation and
growth, aiming to go a step further than its previous achievements – and ahead
of the competition. The introduction of Nektar Light reflects the core of the
company’s business strategy: innovation and opportunity for further
development.
From
early July, Nektar Light will be available to consumers in 0.33L returnable
glass bottles and 0.5L cans, adding a fresh new option to the brewery’s product
range – and to summer enjoyment across the region.