In the coming days, representatives of travel agencies and the Tourist Organization from Novi Sad will visit Banja Luka. During their stay, they will meet with local tourism professionals to explore and discuss the tourism potential and offerings of Republika Srpska.
A working meeting will be held at the Ethno Village "Ljubačke Doline" near Banja Luka, gathering representatives from Novi Sad's tourist agencies, local tour operators, as well as officials from the Tourist Organization of Republika Srpska (TORS), Tourist Organization of Banja Luka (TOBL), and the Ministry of Trade and Tourism of Republika Srpska.
The three-day study visit is hosted by the Tourist Organization of the City of Banja Luka.
The goal of this collaboration is to enhance the promotion of Banja Luka through partnerships between Novi Sad and Banja Luka's tour operators. This cooperation is expected to lead to guest exchanges and contribute to an increase in visits and overnight stays in both cities.
The guets from Novi Sad will also have the opportunity to visit several interesting tourist spots, both in the city and the surrounding areas of the largest city in Republika Srpska.